It is impossible to escape social media platforms today. Undoubtedly they come with their own set of advantages and disadvantages, but the biggest boon – connecting people from all corners of the world. Social media started as a user expression platform but soon filled in roles of research and advertising. As a result, social engagement has become the most trusted and preferred communication, an integral component of eCommerce. As brands look towards increasing their reach and target audience, social media holds the most potential. Not only does it help build a bond of interaction and sincerity with customers, but feedback implementation and communication also becomes a much more accessible process. Another platform to add to this list is the newly launched Google web stories, which are already causing quite a stir in the market. 

What are web stories on google?

It looks like Google is out on a mission to conquer all. Google is a prominent name in existing tech domains and an active participant in future technologies. Story feature is the most promising feature of social media platforms, and google just bought a competitor in the same through google web stories. Unique to other social media platforms, it is another good name for brands to create content and grow their audience. Google web stories are the upper edge a brand needs to land up amongst the top google searches. Here’s how you can use google web stories to reinvent those revenue numbers. 

Powered by AMP technology, Google stories are alike and different from the standard platforms we are used to.  These use a full-screen format on smartphones and convey content through tappable slides. The interaction is friendly, navigable, and captivating. 

The most notable apps are Instagram and Facebook, but their time limit doubles the advertising effort. However, one can publish reports on their domain and enjoy complete creative and administrative control on google web stories. The content can stay as long as convenient, and you design visual slides with most of your creativity—images, graphics, videos, audio, pop art, etc. 

Not only will users find the content on your website, but it can also be accessed through google searches, google discover, or google image searches. In addition, Google web stories smartly integrate audience engagement with SEO features, which are still unavailable on most platforms. 

Google web stories offer numerous exciting features to explore and will soon become the most favored name for brands. 

Let’s Explore Some Advantages That Set Google Web Stories

1. Complete Administrative Control

On google web stories, your content is just yours. Often during content creation, apps’ creative boundaries direct the process. Instagram, Snapchat, and Facebook are typical examples that allow limited layouts and design tools. This solves this problem through google web stories, allowing clients to gain full ownership and directive freedom. Design whatever fits the brand aura. This also targets cross-platform development and reusability of content. 

2. Customisable and flexible

The customizable and personalized options sell a social interaction platform the most. Google web stories achieve this through animation and designing components. But with google web stories, countless templates, font styles, themes, and elements exist to explore. 

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3. No time restriction on the content

On most apps, the range seems to disappear after 24 hours, leading to reposting for a mega event. But with google stories, nothing like time restriction is encountered. The content can stay on the website for as long as convenient and can be accessed afterward. This helps get maxim productivity and visibility out of content, the dream of every content developer.

4. Increased reach

Probably the best feature of google web stories, your content is not bound to any platform limitations. Your content can speak beyond your followers by targeting multiple platforms with a single effort.  Google itself publishes your content on numerous platforms, taking over the visibility responsibility. 

5. Seo opportunities 

When it comes to competition on the internet, the winner emerges with an appreciable SEO ranking. While other social media platforms are still devoid of this opportunity, google web stories is a great tool to improvise and grow your Seo rankings. With the addition of hyperlinks and call-ins, you can bring in extra traffic and attention to your product.