source : https://envato.com/blog/using-animated-logo/

We are living in a time that has faced constant changes in the realm of design, animation, and even branding. Traditional modes and methods of marketing have been deemed old schooled and almost every brand of today is relying on digital marketing trends. However, there is one such branding attribute that can either build or break your brand image and that is known as a logo. The concept of a logo existed before digitalized happened but now motion design is becoming prominent in every field of branding.

Animated logos are being preferred by brands, however, the probability of animated logos completely taking over static visuals is not possible yet but this trend is gaining recognition and prominence over time. If you want your logo to have a flair of animation wonder then you would definitely have to incorporate originality, individuality, and distinctiveness into its design.

Here is how the use of animation in logo design can positively transform your brand’s stature:

Present your brand’s story

The sole purpose of resorting to animation over a static visual is that animated content provides us with an effective storytelling approach. Your logo design has the power to contain the entire presence and identity of your brand. That is the reason why most renowned brands of today are recognized by the design of their logo. There is nothing wrong with creating a static logo but if you want it to exhibit your brand’s message or story then you can easily make your audience feel associated with your brand and connect to them on an emotional level.

Keep the design original

If a logo does not happen to be distinctive then it would hold absolutely no purpose. It is certain that the brand could have similar ideas, propositions and even a similar approach to branding. These ideas can most likely clash and you might lose originality. For that reason, it is better if you choose to animate your logo. The notion of an animated logo is not used widely yet and this trend is expected to grow over time. Try to come up with a unique design concept and message and once you have, incorporate your brand image into the logo so your audience knows what your brand is all about.

Enhances brand awareness

The reason why most brands tend to opt for animation is that it is dynamic. You can mold your animated logo by customizing and personalizing it. Static visuals are easily forgettable but the entire idea behind logo creation is to turn your brand image into something that is memorable. Animating your brand’s logo can lead to better and improved brand awareness. If that is what you want for yourself then pay attention to detail and incorporate the core vision, mission, and values of your business and its propositions.

It is cost effective

While you have countless digital marketing strategies out there, the most feasible and cost-effective approach to branding is to acquire a logo. The main concern of every new startup and brand is to have a renowned presence. With a constant upsurge in businesses of every sort, you have to resort to unique measures to stand out from the rest. An animated logo design can make it possible for you. It is just a onetime investment and it removes the need to constantly rely on marketing and promotional activities or campaigns.

The first impression is everything

It is true when they say that the first impression is certainly the last impression. When your audience associates with your brand for the first time ever and your brand does not leave a great impression on them then it shows that your approach to branding has proven to be ineffective. Your logo needs to contain your business propositions, your offerings and the values you uphold the most. With an animated logo, you can convey all of these elements easily and leave a positive first imprint.

The entire existence of a logo is based on individualization and in order to acquire a distinctive presence, you need to pay heed to the quality of your branding techniques or else your business would face a tough time in its respective field or industry. The only requisite for you is to follow the above-mentioned tips and once you do, you will understand why an animated logo needs to be your prime choice.